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Bounce Rate
Author: Daniel, "It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying." - Google.com analytics specialist Avinash Kaushik
Bounce rate - a phrase used in website site traffic analysis. Bounce rate represents the percentage of visitors to a website who "bounce" away to a another website without browsing other pages within the same website.The bounce rate formula
Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits.Importance of Bounce rate
Bounce rate is important for ecommerce websites, it is less important for websites such as news and information, where visitors go to read headlines and they can find what they want immediately on the entry page.
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