In discussing the sale, John Paleomylites, Beat That Quote managing director was quoted as saying: ?We think this deal is a tremendous opportunity for our company to develop new and innovative options for personal finance in the UK. Our team is excited about becoming a part of Google. We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products.”

The purchase follows Google’s growing interest in the financial price comparison sector in recent months, including the launch of its own credit card comparison service.