For ecommerce retailers this is also shaping up to be the most profitable time of year. According to digital analytics company comScore, Cyber Monday online sales surpassed $2.038 billion, posting a 17% increase from last year.

Here are a few areas where you can supercharge your ecommerce holiday sales.

Your Customers
Today’s shopper is more than a demographic. To better understand your customer, you need to know their shopping habits

Your Products
How do your customers identify your products? Make sure the products in your online store are tagged with the relevant words to match buyer’s search terms. If people are searching for sweaters, you don’t want your products tagged only as cardigans.

Your Offers
The buying process should be easy, seamless and provide incentives to your customers.

Focus on building relationships with your ecommerce customers, and they will buy from you well beyond the holiday season.

Part of what has changed the game and fueled the explosive growth for small and medium sized online businesses is the reduction to the cost of entry into the online world. Within the past ten years, automated processes and plug and play online payment systems have brought the price to create an online presence from $100,000 and months of development time to minimal expense and a few hours. Small and medium sized ecommerce businesses are showing significant growth and at $100 million, their annual revenues will soon top those of Amazon and eBay.

What all of this means is that the small and medium sized players are poised to take business from the giants in the online game. Small and medium businesses account for 21.5% of the U.S. retail commerce market. The lack of barriers to entry allow anyone to compete, and in 2015 there is an expected 25-30% growth in this segment. Many of the big players are still using legacy systems, giving small and medium businesses the opportunity to disrupt the marketplace. If there was ever a time to jump into the ecommerce world, it is now!

The omni-channel shopping method allows customers the choice of buying merchandise online or a physical store.  Not only is this method better service, but the retailer can have more inventory and provide faster delivery service options.  Fiona Dias, the chief strategy officer at ShopRunnerstates “The promise is there, the potential is there, and when it works, it’s a lovely thing”.  However at the moment, there are only a few retailers implementing this system, because the software is expensive.

Even though Amazon is dominating online shopping, Walmart, Nordstroms, and Macy’s are working on getting in on the action.  These 3 stores are using their stores to ship products from there stores.  Shipping from their stores has helped with the speed of deliveries and reduce the amount of merchandise that ends up on clearance.  U.S. Chief Executive Bill Simon expressed how Walmart is now filling 10% of their online orders from its stores.

The development of omni-channel shopping has a great deal of support, because all of the online sales increasing are confirming this is the way for retailers to go.  There are several different facets that are developing such as storage lockers in the front of stores, buy online, pickup in store, and reservations of items online, then a 24 hour period to physically get into the store.  Retailers are hoping these options will help not only increase sales, but open up more options in the future.  This information can be located at www.reuters.com.

One of the biggest changes for GoDaddy will be the website. Under Blake’s supervision and management, the site will appear less technical. That can be huge for people that don’t have the technical background for websites and design. This new look will be appealing for small business owners and marketers. With GoDaddy’s new look, the Media Temple website will be able to cater to more of a technical type of audience. The new appearances will be able to compliment both sites well, and make the overall experience for the user better.

Another big surprise about the acquisition is the fact that Media Temple will be operated as a separate company, and will not be integrated into GoDaddy. Any discounts and coupons will not be interchangeable between the two companies. Virb is a website builder acquired by Media Temple in 2012 will not be included in this deal. The original founders/investors will be purchasing Virb.

The new changes for Media Temple and GoDaddy are going to be new and exciting. With a bright new management team and an infusion of cash, GoDaddy is proving to be a fierce leader in technology and interactive with new improvements for both its existing customers and new customers. The information and data provided can be found at www.smallbiztrends.com.

Here are ten tips that will give you a boost on your SEO without having to do anything too complicated.

These ten tips are going to help you on your way to Youtube success, but also SEO as well.  Google has identified that people love videos, so what better way that to take your business and get it on Youtube.

Here is a list of six trends responsible for the $61 billion dollar holiday shopping season.

• • Of course, E-commerce is going to be more than 15% of the holiday sales projections.  An E-commerce platform provider Volusion predicts that global retail E-commerce sales for small and mid-sized businesses will grow about 20%.  Those are very impressive numbers, and something to look forward to for retailers.
  • Mobile devices are going to be around 16% of retail E-commerce sales.  Tablet sales are also showing a particularly significant growth in E-commerce sales.
  • Free shipping is another huge holiday bonus.  A UPS study conducted in May of 2013 demonstrated that shoppers have recommended a particular store, just because of their free shipping.
  • Promotions also start sooner, because people are making their wish lists even earlier now.  Google sales managers Erin Dean, Jacalyn Stolt, and Nina Thatcher said “In July, nearly half of surveyed shoppers already had made plans for when to purchase their holiday gifts.  Of those actively planning, 30% are expecting to start before Halloween.”
  • Pricing is becoming even more of an issue.  A Google Consumer Survey from July of 2013 shows that shoppers actively shop around for the best price.
  • Smaller sellers have much more competition.  Therefore, these smaller stores are starting to sell their merchandise online.  Big competitors like Walmart have missed their second quarter estimated sales, because the competition is so fierce.

This year is going to be a very active one for shoppers, because of all of the smaller stores heading to E-commerce.  There are pros and cons to this approach, but the main goal is to sell their merchandise.  As E-commerce revenue increases so will the number of retailers getting their stores online to catch a piece of the action.

Staples announced on Thursday their plans for the next few months.  Not only will Staples be opening their first West Coast office.  Their plans are to secure a location in downtown Seattle with enough room for as many as 50 employees.  This exciting development center will focus primarily on e-commerce and engineering.  Personalization and big data will be the main office support duties, among other things.

Faisal Masud is the executive vice president of global e-commerce.  In the press release he stated “Staples is changing the way customers shop online”.  He also indicated that moving their development center to Seattle will be a great move, because the Seattle area has some of the biggest technology companies.  Being able to tap into those talented companies will benefit Staples greatly.

Seattle has a history if cutting edge companies in retail making a huge success.  Nordstrom, REI, and Starbucks are all living proof of the success market.  Each one of these companies are trying to make their mark in e-commerce, however Staples will most likely pull talent from each of the organizations to make their foundation an even bigger success.

An interesting fact about Yahoo is that the site was never really that far behind Google at any point in time.  The two powerhouse sites have always been close in terms of traffic.  In July, 197 million people visited the Yahoo with a strong second place going to Google with 192 million people visiting during the same time period.  Yahoo’s decision to appoint Marissa Mayer as the CEO has been a great one, because she has been able to grab headlines right and left for Yahoo.

If one was to review Yahoo’s traffic for 2013, the traffic is going to demonstrate Yahoo was never very far behind.  Even before Mayer came on as the chief executive, Yahoo’s traffic was holding on in the ranking.

The most important category to focus on was making sure mobile devices were paid close attention too.  Mayer made a bold decision to give $200 million dollars to the development of mobile apps and making sure every mobile user would have a friendly experience with Yahoo.

Revamping the Yahoo experience to make it even better than before.  Mayer’s first huge makeover was Yahoo Mail in December.  Right after Yahoo Mail got a makeover, next came the home page of Yahoo was also re-designed.  Improving and re-designing Yahoo’s sites make a huge difference.

Yahoo.com is going to be a very exciting website to watch over the next year with all of the amazing improvements, and the apps are going to be even better.  With Mayer on board each person following the improvements of Yahoo is going to be pleasantly surprised with her innovative spirit and her passion to make Yahoo be a huge success.

Before implementing a new SEO campaign, there are essential elements that need to be reviewed.  These important elements will help with creating the best SEO strategies for an E-commerce site.  Here are a few helpful pointers that will improve your next SEO campaign.

Whatever budget your E-commerce site has to work with, it’s always a good idea to follow what is working for your site and keep your site’s content at the best quality.  This information has been provided by www.websitemagazine.com.

Web development, shopping cart solution providers, and individual trained in social media have also seen an impressive growth in the job market. SEO is another form of employment with a strong online market for business’s and companies in need of moving their websites to the top of the search engine ranking.

College graduates with degrees in design or a related field will be pleasantly surprised to see how many opportunities they are able to utilize with the online 3D model market really becoming online and very user friendly. The introduction of 3D printers has made a huge improvement, so all of the individuals who prefer to work from home are able to and generate a nice income.