The newest senior vice president additions include Susan Wojcicki, Alan Eustace, Sundar Pichai, Salar Kamangar, Andy Rubin, and Vic Gundotra. So what are they exactly senior vice presidents of? Gundotra is in charge of social, Eustace is responsible for search, Rubin will handle mobile, while Kamangar is in charge of video, including YouTube. Pichai will take charge of Chrome. Each will be responsible to their specific division, and with more control, Google hopes to see great benefit.

Effective April 4th, Google Co-Founder Larry Page will assume responsibility for Google’s day-to-day operations as Chief Executive Officer (CEO).

Google Co-Founder Sergey Brin will turn his attention to strategic projects, in particular working on new products. Eric Schmidt will take on the role of Executive Chairman, and will continue to act as an advisor to Page and Brin. Externally, he will focus on a variety of strategies, including partnerships, government outreach and technology thought leadership.

An excerpt from Schmidt’s statement about the move follows.

“…as Google has grown, managing the business has become more complicated. So Larry, Sergey and I have been talking for a long time how best to simplify our management structure and speed up decision making, and over the holidays we decided now was the right moment to make some changes to the way we are structured.

“We are confident that this focus will serve Google and our users well in the future. Larry, Sergey and I have worked exceptionally closely together for over a decade, and we anticipate working together for a long time to come. As friends, co-workers and computer scientists we have a lot in common, most important of all a profound belief in the potential for technology to make the world a better place. We love Google, our people, our products and most of all the opportunity we have to improve the lives of millions of people around the world.”