Before implementing a new SEO campaign, there are essential elements that need to be reviewed.  These important elements will help with creating the best SEO strategies for an E-commerce site.  Here are a few helpful pointers that will improve your next SEO campaign.

Whatever budget your E-commerce site has to work with, it’s always a good idea to follow what is working for your site and keep your site’s content at the best quality.  This information has been provided by www.websitemagazine.com.

Even that the website is still very young and their search results are not always as relevant as one can expect, Blekko offers already few interesting features. Under a title of each result there are few links: tag | seo links cache ip chatter | spam. By clicking a link SEO we can see many interesting information about the website. The information can be very useful for search marketing specialists.

It is too early to give the correct answer. Definitely Google Instant over time will change search engine optimization. Of course the search results will remain the same for particular queries, but people will learn to search differently using the results in real time.

The main concern is that the small companies who rely on long-tail search terms will be the most effected. Because Google Instant suggests to users what they can search during typing a query, most of the people will not continue to type long-tail keywords.

Sitemap is a must especially if your website is relatively new.

A link: www.bing.com/toolbox/webmasters/

Let’s look at the leaders. Wikipedia uses underscores for all subpages. We can consider this website in many cases as a model for SEO friendly websites. However, wiki has so many incoming links, that the structure of URLs doesn’t really play significant role in search engine visibility. If you take a look other big websites (cnn, nyt) you can notice that URLs there are build by using dashes.

Let’s go deeper. I was browsing an internet and looking for opinions about dashes vs. underscores and I found a news from cnet.com which announced that Matt Cutts at WordCamp 2007 (news from July 2007) mentioned that Google sees underscores and dashes in the same way. It used to be not like that. Back in 2005, Google did not view underscores in URLs as word separators. That meant that in a URL like www.royaldeerdesign.com/web_design.html Googlebot couldn’t see the words web or design. Instead it read web_design as one word. However, as Matt announced it used to be like that and it is not anymore.

To confirm that information I decided to go to the source – Google’s documentations. I found the guide about URLs structures. I have found there kind of confusing information. The official Google guide says “We recommend that you use hyphens (-) instead of underscores (_) in your URLs.”

Frankly speaking I don?t really relay on Google guides. Mainly, because the frequency of updating this guide is much smaller than updates in Google’s search engine algorithm.

So, I went one more step further. I just googled many phrases and check results. I have found that in results there were pages both with underscores and dashes, and there were no clear winner. Results suggest that Google reads in the same way underscores and dashes as separators.

The conclusion: URLs structure is an important issue. However, even if really dashes are better that underscores, this element of SEO has such a small impact on the position of the website in search results that in 99% we shouldn’t really care about that issue. It is better to focus on links building, mete tag optimization and content writing. Many of my clients has URLs with underscores, and changing the structure of all inks to dashes would be not profitable investment. The impact on SEO (if any at all) will be indeed invisible and impossible to measure because of its marginal importance. However, I decided to use dashes in all future projects we will develop. Even if I don’t agree in 100% and I didn’t really proof that dashes are better that underscores, it will never hurt to follow Google’s official guide and the biggest websites. Those websites (such as mentioned before New York Times) have very close relationship with Google and they have SEO advices from the source. So, if you have an established website, don?t try to change your URLs, it is really wasting of your time and money. It is better to just focus on other SEO issues. However, in feature projects try to implement dashes instead of underscores. You know, just in case, plus dashes seem to look better visually

Let’s say, we do SEO for a website about places with healthy food in New York City. Our main keyword is “Healthy Food NYC.” It doesn’t mean, we have to write a content and implement into this text as many times as possible an exact phrase “Healthy Food NYC.” Created in such a way text doesn’t sounds good and it doesn’t look natural for Google.

So, let’s search in Google for “healthy food nyc.” Search engine makes bold words and phrases which match our query. If you will take a closer look into results you can discover, Google makes bold keywords such as: New York, Health Food, NY, New York’s food. As we can see, Google knows grammar and it can easily determine a subject of a sentence.

Let’s see an another example, and let’s search for “php developer.” In results we can see in bold keywords like developers and PHP development.

Conclusion: content created for SEO purpose has to have a natural look and feel. There is no need to repeat over and over in every sentence an exact phrase we want to advertize our website for. By using synonyms and different forms of desire keywords, our text will look friendly for visitors and natural for search engine, it will earn a value from SEO perspective.

From Google Blog we can read:
“Some background for those of you who don’t build search engines for a living like us: when you search Google, you’re not searching the live web. Instead you’re searching Google’s index of the web which, like the list in the back of a book, helps you pinpoint exactly the information you need.”

“In fact, every second Caffeine processes hundreds of thousands of pages in parallel.”

How will Caffeine affect Search Engine Optimization? SEO experts explain – the introduction of Caffeine means that once web pages are crawled, they are made available to searchers much more quickly. So, indeed any old SEO techniques are not really affected. The difference will be visible for Google users, who will find in Google very recent information. >

To learn more about Search Engine Optimization contact us, SEO New York Experts.

It can happen that Bing will get up to 30 percent of the search engine market. Based on current search market share statistics, if Microsoft’s Bing search technology starts generating results for Yahoo, search engine Bing will account for 30 percent of the search engine market.