Google announced they will start encoding YouTube videos in VP9, an open source video coding software, developed by Google. VP9 provides quality streaming, including HD and 4K videos, at half the bandwidth.

With video comprising over half of all internet traffic, a 50% bandwidth reduction is a substantial improvement.

VP9 is currently supported in the Chrome browser and on Android devices such as the Samsung Galaxy S6, Sony TVs and console games from Sony, LG, Sharp and more.

Based on previous video codecs, this open source software prioritizes the sharpest image features and uses asymmetric transforms, to provide an exceptional video experience at lower bandwidths.

Here are ten tips that will give you a boost on your SEO without having to do anything too complicated.

These ten tips are going to help you on your way to Youtube success, but also SEO as well.  Google has identified that people love videos, so what better way that to take your business and get it on Youtube.

When people find your business because they are searching for your product or service, the ability to make a sale or recruit members is much easier. If you have a small business, you know the importance of gaining these targeted leads. Where is the best place to find targeted leads? The Internet, of course. Search engine technology and search engine optimization, or SEO, utilize keywords to match consumers with your product. Of course, your goal is to get your website on the first page of Google’s results pages. This article will elucidate how you can use YouTube to make that happen.

1. Embed video on your site. There are numerous videos on YouTube, and many are related to your business. Take the time to search for videos that match the theme of your product or service; try “how to” videos or reviews. When you find some that fit, check the permission information for using these videos on your website or landing pages. By using a video in this manner, your conversion rate can jump significantly (reportedly up to ten times).

2. Create your own YouTube page with video. By creating video for your product, you begin your own YouTube page. This is where all your videos will be stored. Place keywords in the title of your video as well as in the tags. When doing this, brainstorm as many terms or phrases as you can think of that people might use in their search. In the description section, you should write about 300 words, making sure to use the title’s keywords in the description at least three times. The first and the last thing you should include is your website address. This will show up as an active hyperlink; visitors who find your YouTube page will then be able to click through to your homepage. In fact, one in five visitors will like your content enough to make the jump to your website in this manner.

3. Link YouTube with your social media pages. Use your social media pages in concert with each other. When visitors are able to find you through these links, you are building brand awareness.

4. Use the flexibility of YouTube to your advantage. Unlike Twitter or Facebook, YouTube allows its users to customize their page. Use this opportunity to tailor your page with background images, buttons, video categories, and order buttons. When used in conjunction with social media, all can be very powerful conversion points.

5. Generate continuous content. If you have the ability to update your YouTube page weekly, you will have a chance at generating a nice following, especially that of a younger demographic. Pay attention to your audience’s interests and respond to their questions, comments and preferences. Like many mediums, you need to keep a close eye on behavior to make this tool perform as you like.

On Tuesday, January 24 President Obama will speak in his annual State of the Union address. Interesting thing is going on YouTube (http://www.youtube.com/whitehouse) where you can ask President Obama the questions that are on your mind. He’ll answer several of top-voted questions.

By submitting your question, you can win an invite to join a Google+ Hangout live with the President during the interview.

According to weblogs.hitwise.com the market share of page views for Facebook.com is about 24% and it is almost4 times the volume of the 2nd ranked website YouTube.com with 7%.

While Alexa is known as a indicator of worldwide website popularity, we recommend to read our post why Alexa Ranking is useless.

4K are not videos that you can easily capture on a handheld camera, it will be limited to the professionals.

The result of this strike was that comments were temporarily hidden for few hours. However Google fixed everything within two hours. A Google spokesman in an chat with New York Times that the company is “continuing to study the vulnerability to help prevent similar issues in the future.”

Cross-site scripting (XSS) is a type of computer security vulnerability typically found in web applications that enables malicious attackers to inject client-side script into web pagesviewed by other users. An exploited cross-site scripting vulnerability can be used by attackers to bypass access controls such as the same origin policy. Cross-site scripting carried out on websites were roughly 80% of all security vulnerabilities documented by Symantec as of 2007. Their impact may range from a petty nuisance to a significant security risk, depending on the sensitivity of the data handled by the vulnerable site, and the nature of any security mitigations implemented by the site’s owner. Source:
Wikipedia

An official statement for apiblog.youtube.com:
There’s been a lot of discussion lately about whether or not the HTML5 < video > tag is going to replace Flash Player for video distribution on the web. We’ve been excited about the HTML5 effort and < video > tag for quite a while now, and most YouTube videos can now be played via our HTML5 player. This work has shown us that, while the < video > tag is a big step forward for open standards, the Adobe Flash Platform will continue to play a critical role in video distribution.

It’s important to understand what a site like YouTube needs from the browser in order to provide a good experience for viewers as well as content creators. We need to do more than just point the browser at a video file like the image tag does – there’s a lot more to it than just retrieving and displaying a video. The < video > tag certainly addresses the basic requirements and is making good progress on meeting others, but the < video > tag does not currently meet all the needs of a site like YouTube.