INOVA Professional / eCommerce


About the project

We have worked with INOVA for several years, providing ongoing support for site maintenance, email marketing and design.

Provided services:

  • Email marketing
  • Tech and web support and consultations
  • Digital and print design services
  • IT support (hosting management)
  • Web design and programming (PHP/MySQL, JavaScript, HTML/CSS)
  • Custom WordPress development


Technology. The website uses a Magento eCommerce platform and WordPress.

About the client. Daniel Babishov and Simon Aminov, two NYC salon owners and senior hair stylists, founded INOVA Professional. Drawing on more than 40 years of combined experience, INOVA developed the Pure Keratin Hair Smoothing Treatment, a revolutionary hair technology designed to eliminate frizz and straighten hair.


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