Google Improves Your Video Viewing Experience with VP9

If you’ve been frustrated with low quality YouTube videos, help is on the way.

Google announced they will start encoding YouTube videos in VP9, an open source video coding software, developed by Google. VP9 provides quality streaming, including HD and 4K videos, at half the bandwidth.

With video comprising over half of all internet traffic, a 50% bandwidth reduction is a substantial improvement.

VP9 is currently supported in the Chrome browser and on Android devices such as the Samsung Galaxy S6, Sony TVs and console games from Sony, LG, Sharp and more.

Based on previous video codecs, this open source software prioritizes the sharpest image features and uses asymmetric transforms, to provide an exceptional video experience at lower bandwidths.