Tag Archives: advertising

AdWords Consultant – Do you need one?

Google AdWords is a pay per click advertising service that lets you create and run ads for your business on the Google network. Your ads are displayed along with search results when your keywords are used in someone’s Google search. They will also appear under ‘Sponsored Links’ in the side column of a search page

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Social Media Advertising For the Novice User

Depending on your experience with social media, the thought of using it for advertising your business might be a scary topic. Unlike traditional advertising methods, social media puts a lot of trust and responsibility in the hands of the consumer. By using this medium wisely, social media can be the catalyst for growth in sales.

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Affordable advertising for small business

With average costs of advertising at 1-5% of gross sales, it’s easy to see how these costs can vary depending on locations, local rates, and type of industry. In order to achieve top results for your advertising dollar, you need to utilize some creative techniques. Many small businesses make the mistake of, “Whatever is left

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Eye Tracking Study Shows Paid Online Ads Get Nary a Glance

Recently, User Centric, a consulting firm that focuses on improving users’ experience, conducted an eye tracking study to compare the amount and distribution of attention spent on Bing and Google search results pages. Participants in the study included 24 “experienced users” of both Google and Bing, all between 18 and 54 years old. Each performed

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