Vimeo, an online video site, announced few weeks ago that creators will now have an opportunity to make money from their films and videos. No, the films won’t be inundated with advertisements. Rather, they?ll have the online equivalent of a tip jar.
How Tip Jar works
Exactly as the name suggests, once Tip Jar is enabled, viewers can click a link that reads “Tip this video,” which will allow them to donate a sum between $0.99 and $500 to the video. PayPal will manage all payments for which credit cards are not utilized.
The nitty gritty
- Tip Jar currently only works for videos played at Vimeo.com
- The company is working on adding the Tip Jar feature to embedded videos
- You don’t have to be logged in to tip videos
- 85% of the funding gross is given to the content creator
The future of Tip Jar
Akin to crowdfunding platforms such as Kickstarter and Indiegogo, Tip Jar has great potential. Nonprofit organizations can utilize Tip Jar to start scholarship funds or allow for seamless donations.
Think of the possibilities for emerging musicians or artists in other genres. Building a fan base can now mean monetary support for creating more content.