The world is full to the brim of every type of service, commodity and consulting firm. This doesn’t mean there’s not room for one more smart company that fits into a niche already saturated, but it does mean that any new company, be it a service or commodity, needs to work harder to differentiate itself

How to name your business, a question that has been asked by many, and answered by a select few. Naming your business is one of the most important aspects of starting up, and maintaining, your own business. Your business’s name must stick in the minds of consumers and investors, and be related to the nature