How to name your business, a question that has been asked by many, and answered by a select few. Naming your business is one of the most important aspects of starting up, and maintaining, your own business. Your business’s name must stick in the minds of consumers and investors, and be related to the nature of your business. Naming a business is what most entrepreneurs struggle with the most, but it doesn’t have to be that way. Today we are going to discuss some tips and strategies on how to name your business effectively.
1. Make Sure Your Name Is Memorable
This is by far the most important part of naming your business. You want people to be able to remember your business’s name. This will ensure that when they are in need of your services that they will come to you before your competition. It also helps them spread the word of your business to their friends and family if they so choose.
2. Make Sure The Name Applies To Your Business
Most of you would think this is a no-brainer, but some people still don’t get this. If you are running a clothing business, make sure that the name is related to clothing in some way. One of the only exceptions to this rule is if you use your personal name as the business’s name, which is fine. If your business’s name applies to the nature of your business, then it will be easier for customers to remember, and it will help you in any marketing schemes you embark on.
3. Choose A Name That is Unique and Independent
It is annoying for a lot of consumers if they vaguely remember a business’s name, and they try to search for it only to find that there are a lot of similar business names. If this happens the chance of them actually finding your business shoots way down, and they may get frustrated and look in other places.
Some Additional Tips
- Don’t use a name or phrase that only you will understand
- Make your name short, sweet, and to the point
- Choose a name that appeals to your customers, not just you
- Research other popular businesses in your niche and see how their names are working for them
- Bounce your ideas off of others and take into consideration their feedback
Naming your business is a huge step in the creation of your business. A name can make or break any business, so be sure to take the adequate amount of time and effort in choosing the name. It will pay off in the long run, and it can help take your business to the next level.
Read more: Naming Your Business – part 2