Your website is the portal to your business. Not only does it provide potential clients or customers with immediate access to your work, it’s also the face for your company – the first impression for potential clients and competitors alike. In an age of media saturation, where bloggers have an arguably equal effect on politics and news as do politicians and reporters themselves, it can seem futile to hire professional writing services.
This, however, can be the Achilles heel of burgeoning start-ups, as well as established businesses moving to the Web for the first time. In the same way that bloggers, who lack the experience and vetted sources of professional reporters, can inadvertently influence public opinion negatively, so can unprofessional content turn potential business away. You wouldn’t consider yourself able to operate on a malicious tumor regardless of how many skinned knees you’ve bandaged—the same goes for writing. Professional writers have been educated and trained to attract potential business to your site—why risk anything less?
This is especially crucial for start-ups and businesses launching an online presence for the first time. Professional writers are trained in search-engine optimization (SEO) language, which ensures that your company will be seen in a simple search. Once the potential client has been directed to your site, professional content ensures that he will take your company seriously. If in a museum directory signs were grammatically incorrect or sounded less than tip-top, people would seek other sources of information. The same goes for your company’s site. Because it’s the portal to your business, and your most public presence (available virtually anywhere), utmost attention must be paid to the content a potential client is first privy to. An entrepreneur with a burgeoning company most likely will not have the time to personally ensure that this content is the best it can be—there are far more important tasks he must attend to. This is why contracting out website writing and content development isn’t an area he can skimp on to help grow the company. Once a professional writer has been contracted, a business would do well to keep her on so that website content is able to be continually and professionally updated as the business grows. Though it may seem an area that can be left to company insiders in order to save a bit of money, in the long run, hiring a professional writer to develop and update content will pay off ten-fold.