Digg redesign and its traffic

It looks like the launch of Digg’s redesign which took place few weeks ago have a bad impact on the website traffic. During its glory days, Digg had over 40 million unique visitors monthly. Since the launch of the new design, Digg’s traffic is falling, and we can see now that US traffic has declined 26%.

There has been a lot of speculations that because of Digg’s problems, its competitor Reddit is gaining the traffic which Digg is losing. However data shows that within last few months overall traffic to Reddit only went up 2.6%.